An organization like Google receives thousands of applications daily because of its brand name and its reputation as one of the best places to work with on earth. Google actually goes the extra mile by publicizing the coolness of its working environment. However, many organizations do not have the brand power such as Google. So, how do you attract the best talents to be part of your organization? Get your brand presentation right!

• The great thing about us at Akar Insan is that we represent your brand just right. We neither overcook nor do we undervalue your brand. In fact, we are like the talking mobile "brandpedia" when it comes to the stories of our clients. We understand their market position. Now, if THAT is what you need from a service provider, you have come to the right place! Just ask any of our clients; they will be more than happy to share with you how right their brand was represented the day they engaged us. (For references from clients, please be in touch with Ray Lim Ping Hann at ray.lim@akarinsan.com)

On a different note, as the war for talents intensifies, the path to victory is all about having a competitive edge and an amazing approach to recruitment. At Akar Insan, unbelievable approaches are nothing but our daily staple offering. (For a glance through our noteworthy projects, please click here, here and here.)

When organizations engage the services of Akar Insan, they are looking at:

• Acquiring new talents;
  
• Enhancing their brand value as an employer of choice; and
  
• Making their organization stand out in the employment market via unique approaches that are custom-made by Akar Insan.
  

Our Talent Acquisition offers two different services to cater to your needs. While Mass Acquisition Campaign (MAC) assists you in speeding up your mass recruitment without compromising on quality, Very Important Talents (VITs) is the master of setting up Private Client Services to acquiring C-Level.

Mass Acquisition Campaign (MAC)
MAC is what your organization is looking for when facing difficulties in getting the required number of talents for certain positions or roles. Many organizations find that they had to hire the "not up to par quality" talents as the good ones do not come knocking on their doors. If your organization is facing this, fear not! Akar Insan will provide you excellent Talent Acquisition tools such as weblogs (blogs), interactive events, and specifically designed interview processes to achieve your business objectives. We will also assist you in on-boarding processes, making your recruitment process as seamless as possible.

Success Story 1
Customer Service is one of the major score points for customers on how they rate and love their bank. Yet, many banks are unable to provide a decent Customer Service experience. From the inability to communicate well to a lack of professionalism, Customer Service has become as such because the position is very much shunned. Many potential candidates feel that it is a "dead end" job and is meant for people with lower qualifications. This misguided and erroneous stereotyping has, unfortunately, attracted "undesired" candidates. Our partner, a well known "Malaysian-born and bred" major banking player with a solid regional presence, was facing just that. They were in dire need of qualified people to take up the role of Customer Service agents especially with the deadline of transforming their Customer Care Centre into a full-fledged Virtual Banking Centre looming.  Akar Insan stepped in and formulated an action plan by gathering enough information and understanding the business objectives.

Hence, www.catpas.blogspot.com was developed as a main Talent Acquisition tool. Incorporating employer branding, as well as a mass recruitment campaign, it was successfully implemented and has since been replicated for other MAC projects for this banking group. It has been an effective method for mass talent recruitment.

Success Story 2
Sales people are the rarest breed nowadays. It is ironic since the success of any organizations depends on this breed. For one of its transformation process to make them a player in the retail investment segment, a boutique investment bank decided to be the first in the region to produce a Relationship Manager Team, fully equipped to handle all products "silo" unlike the current practice. Since the cost of training is extremely high – these managers are expected to be able to stay on for a minimum of two years and are able to perform – it is no doubt one of the most challenging mass acquisition campaigns we have accomplished so far.
 

If your organization finds itself in a similar situation, please do not hesitate to be in touch.

Other Success Stories
www.projectbankers.blogspot.com is another of our brainchild created to establish one of our clients' Management Associate Programme (MAP) as THE MAP. The first batch attracted 160 applications. The most recently concluded second batch saw a record number of 1,358 applications!

www.gr8achievers.blogspot.com is a programme that aims to groom future branch managers for one of Malaysia's top leading retail banks. Another first in the country, Akar Insan has been very instrumental in the success of this project.

Very Important Talents (VITs)
Executive Search is yesterday's news. At Akar Insan, it is a talent war out there. Good talents will only be keen with organizations they perceive as one that is able to offer a great career enhancement path. As perception conquers, it is crucial to represent a desirable image of your organization as a "Value Added Life, and Career Enrichment" organization to your potential employee. Believe us, this is a very delicate matter. Only true professionals are able to handle this with care. WE are the professionals you can trust. From acquiring a Director of Fleet Leasing to a CEO, we have done it all! One of the trademarks, which is very much appreciated by our clients, is our willingness to go the extra mile to ensure confidentiality is upheld at all times. We even provide a neutral interview venue to ensure that confidentiality is assured. Our most recent success story, which has become a hot topic, is the international assignment of acquiring a key management team comprising of the Chief Operating Officer, Chief Financial Officer and Chief Sales Officer for a well-known organization.