When Aidil Yunus approached Richard Ong, a twice business partner, with an idea to get into the recruitment business, that was all it took – Recruitment!! However, a serial full time entrepreneur like Aidil, and a serial part time entrepreneur like Richard knew that their recruitment services would not and should not be like any other. From a business owner's point of view, recruiting the right fit is a task not akin to recruitment, which to "Recruitment Agencies" is like staple food where there is no added value.

Do markets really need another recruitment agency? NO, they don't!! They need a service provider that is able to do more than just recruitment. They need a partner that understands their business, their needs, and most importantly, their vision. They need to know how this partner is able to contribute to their needs and visions. Thus, Akar Insan Sdn Bhd (formerly known as The Talent Lab Sdn Bhd) was born; a boutique consulting and service provider specializing in Human Capital. Akar Insan is one of its kind in the world. With the tagline "Redefining Human Capital", as well as having very cutting edge and innovative approaches, the firm has grown from not only providing Talent Acquisition, but also Nurture and Consulting.